Unique Selling Proposition


unique selling proposition

Understanding Your Unique Selling Proposition 1

You need to understand your product’s or service’s unique selling proposition before you can begin to sell it. In fact, you have to sell yourself on it before selling it to anyone else. This is especially important when your product or service is similar to those around you. Very few businesses are one-of-a-kind. Just look […]


How to Help Indecisive Customers Try Your Product

We all encounter indecisive customers at some point in our sales career. Let’s face it. With now-a-days huge proliferation of  products and services, many look-alike solutions, and fierce competition, customers may become hesitate to buy and confused to choose their best solution. In an age when every product promises to be “buzz-worthy,” “innovative,” or “different” […]

Indecisive Customer