Sales & Marketing

A collection of posts and articles related to selling skills, techniques, and strategies. Posts related to Marketing strategies, branding, and advertising are also included.


Understanding Your Unique Selling Proposition 1

You need to understand your product’s or service’s unique selling proposition before you can begin to sell it. In fact, you have to sell yourself on it before selling it to anyone else. This is especially important when your product or service is similar to those around you. Very few businesses are one-of-a-kind. Just look […]

unique selling proposition

Making Successful & Effective Sales Presentations 2

Making successful and effective sales presentations is one of the challenging tasks any salesperson seek to accomplish. An effective sales presentation guarantees achieving your objective, and ultimately making the deal and closing the sales. In reality, this is not an easy task, but it is a possible one if you understand and implement the following […]


How to Help Indecisive Customers Try Your Product

We all encounter indecisive customers at some point in our sales career. Let’s face it. With now-a-days huge proliferation of  products and services, many look-alike solutions, and fierce competition, customers may become hesitate to buy and confused to choose their best solution. In an age when every product promises to be “buzz-worthy,” “innovative,” or “different” […]

Indecisive Customer

Understanding Five Types of Sales Coaches

Majority of salespeople need different types of sales coaches. They need a constant and accurate source of information that reveals the internal mechanism of a potential customer’s selection process. These “coaches” are individuals who provide accurate information about the sales cycle and competition. Salespeople sometimes believe they have a coach when, in reality, they don’t. […]