I always meet indecisive customers throughout most of my sales career. In fact, one of the biggest challenges sales organizations face is securing customers who aren’t ready to buy. Maybe they’re considering a competitor’s offer or having internal issues that are delaying their decision-making. Whatever the case for their indecision, your goal is to convince […]
Sales & Marketing
17 posts
Want to become a sales superhero? There are many different styles of selling. All aim to get the job done and the deal closed. But most great salespeople possess some personality traits. Staying in line with the four P’s of marketing (price, product, promotion, and place), I believe that every salesperson in now-a-days highly competitive […]
These are 5 steps to successful marketing with multiple media for entrepreneurs and start-ups. They often ask if they should use social media marketing, digital media, or traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and […]
You need to understand your product’s or service’s unique selling proposition before you can begin to sell it. In fact, you have to sell yourself on it before selling it to anyone else. This is especially important when your product or service is similar to those around you. Very few businesses are one-of-a-kind. Just look […]
Making successful and effective sales presentations is one of the challenging tasks any salesperson seek to accomplish. An effective sales presentation guarantees achieving your objective, and ultimately making the deal and closing the sales. In reality, this is not an easy task, but it is a possible one if you understand and implement the following […]
We all encounter indecisive customers at some point in our sales career. Let’s face it. With now-a-days huge proliferation of products and services, many look-alike solutions, and fierce competition, customers may become hesitate to buy and confused to choose their best solution. In an age when every product promises to be “buzz-worthy,” “innovative,” or “different” […]
Majority of salespeople need different types of sales coaches. They need a constant and accurate source of information that reveals the internal mechanism of a potential customer’s selection process. These “coaches” are individuals who provide accurate information about the sales cycle and competition. Salespeople sometimes believe they have a coach when, in reality, they don’t. […]