Marwan Wahbi

53 posts
I am a university professor, professional trainer, and business consultant in the fields of sales and marketing management with almost twenty years of experience. Currently, I am an assistant professor of marketing at the College of Business Administration at Rafik Hariri University - Lebanon. My areas of expertise are sales management, strategic marketing, branding strategies, digital marketing, consumer psychology, integrated marketing communications, and customer service. Through my website, I strive to share reliable and recent knowledge relevant to my areas of expertise in a simple and applied approach. My objective is to help both individuals and organizations succeed in what they do by equipping them with practical business skills.
managing sales teams

Managing Sales Teams Successfully

Managing sales teams successfully requires the sales manager to be skilled in several diverse areas. These areas include, but not limited to: decision-making and objectives setting, organizing the tasks necessary to achieve them, leading and motivating the sales team, and problem-solving skills. Senior-level managers or executive officers may set the goals of the organization. Nonetheless, […]

nonverbal communications

Nonverbal Communications that Work – 2

In my previous post: “Nonverbal Communications that Work – 1“, I introduced the value and importance of nonverbal communications in conveying messages to others. Nonverbal communications, such as facial expressions, voice tone, handshakes, gestures, appearance, and posture, are all essential aspects of building the relationship with your customers or audiences.   In their book “Selling Today,” […]

nonverbal communication

Nonverbal Communications that Work – 1

Nonverbal communications, such as facial expressions, voice tone, handshakes, gestures, appearance, and posture, are all essential aspects of building the relationship with your customers or audiences. Clear and effective communication is necessary during presentations, whether for boardrooms full of executives, auditoriums at conferences, or classrooms full of students. It is further critical during sales calls. […]