Daily Archives: April 8, 2014


Understanding Your Unique Selling Proposition 1

You need to understand your product’s or service’s unique selling proposition before you can begin to sell it. In fact, you have to sell yourself on it before selling it to anyone else. This is especially important when your product or service is similar to those around you. Very few businesses are one-of-a-kind. Just look […]

unique selling proposition

Some Dumb Lies That Lousy Bosses Tell

Have you ever wondered about some dumb lies that lousy bosses tell to their employees? Telling the simple truth is far more productive than trying to fool your employees. That’s a fact. By its very nature, managing employees requires a certain amount of discretion. However, there’s a fine line between discretion and deception that, when […]